Customer-led growth advisory
KMB Consulting advises founders, CMOs, and investors on the advisory boards, advocacy programs, and growth marketing systems that convert customer trust into pipeline, retention, and market credibility — built to run long after the engagement ends.
12+
Years building customer-led growth functions
3
IPOs at companies whose programs she built
6
Enterprise SaaS brands: Asana, Anaplan, Marketo, Mixpanel, Signifyd, Talkdesk
EIR
Expert in Residence, First Round Capital
Built with experience from
First Round Capital
Expert in Residence, Customer Marketing
Asana
VP of Customer Advocacy
Anaplan
First customer marketing hire, IPO
Mixpanel
Built full marketing function, LATAM & NA
Marketo
Sales development lead, IPO
Talkdesk
Head of Customer Marketing
Signifyd
Director of Customer Marketing & Community
What we can do for your organization
Engage one capability or the full program. Every engagement is scoped to a business outcome your leadership team already reports on.
Stand up an executive advisory board that gives your leadership direct, structured access to the decision-makers who renew and expand your contracts.
Build a tiered champions bench so sales, analyst relations, and marketing always have a reference, a speaker, or a story ready when the deal needs one.
Own demand gen, ABM, digital, field, and partner marketing with direct accountability for pipeline, revenue, and ARR — embedded in your GTM leadership team.
A structured assessment of your customer ecosystem, positioning, and funnel that tells you exactly where growth is leaking and what to fix first.
The infrastructure layer: systems, workflows, and metrics that make advocacy repeatable instead of dependent on one heroic marketer.
For venture funds: recurring advisory across the portfolio, plus workshops that get founders to customer-led growth years earlier than they would alone.
The business case
Advocacy and advisory board activity mapped to sourced and influenced pipeline, so marketing spend defends itself in the board deck.
Structured executive relationships surface risk early and turn renewals into expansion conversations instead of price negotiations.
Customer voice in analyst briefings, review sites, conference stages, and press — the proof buyers trust more than your own claims.
A ready bench of references and proof assets removes the late-stage stall that costs enterprise deals their quarter.
How we engage
Assessment of your customer ecosystem, advocacy readiness, and growth funnel, delivered as a prioritized roadmap your team can execute.
We design and launch the advisory board or advocacy program end to end — charter, members, cadence, assets, and internal ownership.
Embedded growth or customer marketing leadership carrying pipeline and ARR accountability while your permanent team is built.
Recurring advisory for venture funds and their founders: office hours, workshops, and GTM diligence support.
Ongoing partnership
Most teams do not need another deck — they need someone accountable to the customer growth motion every month. Both retainers start with a paid diagnostic and convert to a quarterly commitment.
Seed to Series B founders and CMOs
A monthly operating partnership: we own the customer-led growth motion with you — advisory board or advocacy program in market, pipeline reviews, and the assets your sales team needs to close.
Venture funds and platform teams
Customer-led growth as a portfolio service. Founders get structured access to a First Round Expert in Residence instead of a one-off workshop, and your platform team gets a GTM diligence partner.
Who we serve
We partner with organizations from seed and beyond to activate customer-led growth.
Our approach
We map your customers, segments, and funnel to find where credibility and revenue are actually being lost.
We design the board, program, or growth engine with the charter, cadence, and systems to run without us.
We hand over playbooks, dashboards, and an owner — then measure visibility, revenue, and retention against the baseline.
What clients say
From co-founders to VPs, advisory board launches to community builds — here is what working with KMB looks like.
Kalina is a highly skilled and proven leader in Customer Marketing and Experience. We worked together at Anaplan where she launched a very successful customer recognition program that continues to this day. I can highly recommend her for thoughtful and outcome-driven customer engagement programs.
Bob Slaby
Chief Customer Officer, Showpad
Kalina worked with Asana's CRO to establish the Executive Engagement strategy for Asana's strategic and enterprise businesses, launching Asana's first Customer Advisory Board and roundtable series. Kalina is a big-picture thinker, storyteller, and connector with vision and creativity.
Kayla Vatalaro
Global Head of Social Impact, Asana
Kalina has been a phenomenal advisor to us and to me personally in activating our customer base in our early efforts to build a community. Her insights were instrumental to us launching our customer advisory board and using a data-driven approach to deepening engagement.
Amit Bhatia
Co-founder, Datapeople
Kalina was an incredible resource during the planning, launch, and execution of Prepared's inaugural Customer Advisory Board. She is full of great ideas but goes beyond brainstorming and assists with actual execution.
Madeline Mariuzza
Head of GTM, Prepared 911
Her guidance has played an instrumental role in the launch of Datapeople's inaugural customer advisory. Kalina brings a wealth of expertise. Her unique ability to bridge the gap between theory and execution sets her apart as a trusted advisor.
Janna Biagio
VP of Customer Success, Datapeople
Her innovative perspective challenged us to rethink our community strategy, and her hands-on guidance felt like an integral partnership rather than a consultation. Kalina's passion and insightful direction not only improved our community program but also reshaped our mindset.
Joe Teo
CEO & Co-Founder, Hey Orca
“Every founder deserves marketing as unapologetic, intentional, and bold as they are.”
About the firm
KMB Consulting is led by Kalina Bryant, who spent more than a decade building customer marketing and advocacy functions inside enterprise SaaS companies including Asana, Anaplan, Marketo, Signifyd, and Talkdesk — three of which reached IPO. She is an Expert in Residence at First Round Capital and a Forbes 30 Under 30 honoree.
Every engagement is delivered by practitioners who have carried the number themselves, and every deliverable is designed to be owned by your team on day one.
Digital products
Contact us
Share a little about your organization and we will come back with where we would start, what it would take, and the outcome we would hold ourselves to.
Prefer to reach out directly?
bryant.kalina@gmail.comLinkedIn — Kalina BryantResponse within one business day. Intro calls are 30 minutes.
